Smart conversations, immediate service
WhatsApp for automotive businesses · AI-first · from €20/user/month · 4-week pilot
Your customers are already on WhatsApp, and you can be available anytime. With Message AI you handle real conversations, book appointments and follow up regardless of opening hours. Secure, connected to your CRM and fully GDPR-compliant.
A lead loses value minute by minute
Around 75% of buyers buy from the first dealership that responds — speed is the single biggest conversion lever. MF Message is the only WhatsApp platform built specifically for automotive businesses: dashboard, coexistence, conversational AI and routing at group scale.
- check_circleA lead loses effectiveness 30 minutes after being handed over for handling.
- check_circleVertical portals launched WhatsApp as a web chat: basic bot, no transfer to sales, no analytics, no closure tracking.
- check_circleMF Message fills that gap: real enterprise WhatsApp with AI, coexistence and routing across hundreds of dealerships.
- check_circleAI-first, multi-agent platform with dashboard and SLA under control from day 1.
60%
Conversion if you respond in under 1 minute
65%
Of form leads receive no reply within 24 hours
25-42%
Of phone leads are never handled effectively
From €20
Per user/month — 6-8× cheaper than enterprise CX competitors
The 5 keys of MF Message
What WhatsApp Business doesn't offer — and what even enterprise CX platforms have not adapted to the automotive sector.
Dashboard and data analytics
Live KPIs (total conversations, transferred, attended on time, lost), waiting times and SLA per channel/group/slot, activity per team and agent, conversation tagging with status and custom labels, Excel export.
Coexistence · no barriers
No Meta templates, no 24-hour window: your team writes freely in natural language. Connects to the WhatsApp Business lines your salespeople already use, and everything stays logged in the panel and your CRM in the background.
Two different architectures
A) One master number → many businesses: routing by brand, geography, model or campaign (Das WeltAuto case: 200+ dealerships under one number). B) Many businesses → many lines: ideal for portals reselling the platform to their dealers.
Conversational AI in production
First response line: qualifies leads, books visits, optimises the conversation 24/7 and only escalates to human when judgment is needed. Multilingual, NLP with intent/entity/sentiment, prompt editable from the tool itself.
API · the connector that unifies all four
A single bidirectional hub connecting customers (WhatsApp direct, portal leads, web CTA), agent workspace, salespeople and your CRM. End-to-end GDPR compliance and real-time delivery.
Automotive-specific platform
Built to close sales in the automotive sector: customer states (In conversation → Buying → Financing → After-sales) synced with the CRM, templates and routing ready for the dealership.
Coexistence: 0 barriers, 0 blocks
Connect MF Message to the WhatsApp Business app the salesperson already has on their phone (company line). Every chat flows to the panel and CRM in the background, with the rep installing nothing. Works with the accounts the team already uses, not a generic web chat.
- check_circleConnect → Sync → Work as usual: the rep keeps chatting natively.
- check_circleCompatible with the company line (using a personal number for work is forbidden in Spain).
- check_circleUse the contacts already on the phone, no migrations.
- check_circleCentral panel with KPIs and SLA per agent, group and time slot.
No Meta templates
Free natural-language text · no prior blocks
No 24-hour window
Conversations never close · reply whenever needed
No template costs
Leverage the Business line you already have
Full CRM traceability
Every message synced · centralised moderation panel
AI in production — your first tireless agent
MF Message AI handles incoming conversations end to end and only escalates when human judgment is needed. Operational today on real accounts with per-client metrics available on request.
Instant 24/7 response
First response in under a second. No customer waits, night or weekend.
Multilingual NLP
Intent, entity and sentiment extracted from the full group conversation history. Natural conversation in multiple languages.
Automatic lead qualification
Vehicle, budget, geography and intent extracted and pushed to the CRM. AI books visits and reserves test drives.
Smooth hand-off to humans
When the deal matures, AI transfers to the rep with full context. No repetitions, no information loss.
Search across the whole database
Queries your whole stock to give the customer maximum available information. Every query runs anonymised and GDPR-compliant.
Editable prompt + feedback loop
Tune AI behaviour from the tool itself with behaviour blocks. Comment on responses to correct and train it: continuously improves.
Real case · Das WeltAuto
Volkswagen Group certified used-vehicle operations in Spain runs its entire WhatsApp business through MF Message: a single front door for all of Spain and automatic routing to the right dealership.
- check_circleEvery WhatsApp query routes to the correct dealership and business unit, automatically.
- check_circleTotal visibility from HQ · group dashboards across 288 dealerships and 5 business units.
- check_circleComplete conversation history in the CRM, even when dealerships change: customer data stays at group level.
- check_circleGDPR-compliant by design · every consent time-stamped · every interaction auditable.
200+
Dealerships under one master number
1
Customer-facing number for all of Spain
5
Business units routed (sales, service, parts, admin, after-sales)
288
Dealerships with group-level dashboards
Pricing built to undercut the market
Transparent, modular and with Meta traffic passed through at cost. No hidden margins. Enterprise CX platforms start at €132-169 per user — MF Message starts at €20.
- check_circleVolume discounts from 100 / 250 active users.
- check_circleEnterprise SLA and dedicated customer success included.
- check_circleUp to €6.50 per additional agent batch.
- check_circleEntry-level pricing is indicative · final pricing tailored to volume and project scope.
From €20/user/month
Unified license: WhatsApp Business + Coexistence. Console, campaigns, analytics and GDPR included.
€132-169 the competition
Zendesk $169 · Salesforce $165 · Twilio Flex $150 · Intercom $132 · 6-8× more expensive than MF before add-ons.
AI · €150/month + €0.08/conv.
All included: LLM, orchestration and continuous improvement. One license, one price per conversation.
Meta traffic at cost
≈ €0.0509/outbound conversation when using a marketing template · no markup.
From discovery session to group rollout
Discovery session (60 min)
Workshop with your sales operations + IT team to map your current WhatsApp presence, dealership response flows and the points where leads are lost today.
Pilot in 4 weeks
We connect 3-5 dealerships and validate Coexistence + routing + AI + end-to-end CRM sync. Tests with real conversations in production.
Phased group rollout
Progressive rollout by brand, region and business unit, co-led by Motorflash. Team onboarding and active metrics from day 1.
Let's build what's next · bring WhatsApp to your operation, at group scale
Book the 60-minute discovery session with our team. In 4 weeks you have a pilot in production with 3-5 dealerships and, if it fits, a group rollout plan. Direct contact: Andrés Tejero · info@motorflash.com · +34 913 728 790.
Combine it with the rest of the Motorflash ecosystem
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Digital Marketing
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