starLead Motorflash

Motorflash.com Leads: two modes, one promise

Lead generation with real purchase intent · Qualified or unqualified

Lead generation with real purchase intent, powered by Motorflash.com organic traffic and the largest stock and inventory base in the market. Choose between leads qualified by our scoring system or unqualified prospects for your internal qualification. No advertising investment: you only pay for what you receive.

In depth

Where do the leads come from?

Two complementary traffic sources fueling the channel: organic SEO traffic and the largest stock and inventory base in the market.

  • check_circleQualified organic SEO: brand and model ranking (Audi A4, Q3, Q5…) and purchase-intent searches ("used Citroen Madrid").
  • check_circleMotorflash portal: the largest stock and inventory base in the market, with organic traffic specialised in automotive.
  • check_circleHigh-quality lead: the user arrives looking to buy, not browsing out of curiosity.

70,000+

Vehicles published on Motorflash.com

17,000+

Dealerships working with Motorflash.com

120,000

Monthly organic visits to the portal

SEO

Ranking by brand, model and purchase intent

Features

Two modes, one promise

Choose the qualification level that best fits your sales team. You only pay for delivered leads — no advertising investment.

verified

Qualified

Filtered by our scoring system: we only deliver leads above the minimum qualification threshold. Maximum quality for your sales team.

inventory

Prospect (unqualified)

Same traffic origin, no scoring filter. Higher volume, qualification handled by your sales team. No duplicates or repeats.

savings

No advertising investment

You do not pay per click or per campaign: you only pay for what you receive. Scalable model based on your team's management capacity.

contact_page

Full deliverable

Every prospect arrives with name, phone, email, vehicle of interest (make and model), purchase intent (timeframe and urgency) and location (province and city).

filter_alt

Quality filter

Only 70% of the leads generated pass the initial filter. We only deliver those that are valid prospects.

schedule

Hot contact

Immediacy is key: hot contact multiplies conversion. We send the lead the moment it comes in so you can act with maximum information.

The process

Scoring system · 6 variables

1

Purchase intent

Less than 1 month · 1-3 months · 3+ months. The expected purchase timeframe directly impacts the score.

2

Vehicle fit

Scale from 1 to 5 on the searched model. The better the fit with your stock, the higher the score.

3

Location confirmation

Dealership province and city. Confirms the buyer can travel to your point of sale.

4

Interest in visiting

Real availability to come to the dealership. Filters out those who are only exploring.

5

Trade-in vehicle

Possible part of the payment via their current car. Double opportunity: used-vehicle appraisal + new-vehicle sale.

6

Payment method

Financed · Cash · To be defined. Adds context on closing capacity and speed.

In depth

Real client case

Real results from a dealership after implementing the Exclusive channel. Average score obtained: 55/100.

  • check_circle2 operations converted into real revenue out of 22 qualified leads.
  • check_circleAverage lead score: 55/100 across the 6 scoring variables.
  • check_circleScalable model: the more volume published, the more leads generated.

230

Cars published · active inventory on the portal

92

Prospects generated through the Exclusive channel

22

Qualified leads above the scoring threshold

9%

Lead-to-sale conversion rate · 2 sales closed

Shall we start?

Let's talk about your leads

We help you define the traffic generation model that best fits your dealership. Speak to our sales team about the right mode and volume for your operation.