Sell more. Manage less.
The CRM for dealerships that centralises inventory, leads and multi-publishing in a single platform · Go live in 24 h, no commitment
The all-in-one platform for dealership management and multi-publishing: it centralises inventory and multi-posting on 16+ portals, and includes lead management from first contact to signed contract without leaving the tool. No commitment. Go live in 24 h.
One platform for everything your dealership does
Three connected pillars: inventory, communication and operation. No double-typing, no copy-pasting between tools.
- check_circleVehicle onboarding by plate or VIN with auto-completed technical sheet.
- check_circleMulti-publishing to 16+ portals with one click.
- check_circleIntegrated sales history and market price.
- check_circleDigital-signed contracts and electronic invoicing (General Regime and REBU) included.
Inventory
Live stock, prices, photos and tech sheets
Communication
Every lead and message in a single inbox
Operation
From lead to contract without leaving the tool
24 h
Go live · no mandatory commitment
From plate to signed contract
01 · Plate
You type the plate or the VIN. Apex pulls the technical sheet, standard equipment and extras automatically.
02 · Live stock
Upload photos, adjust the price. The vehicle sits in the inventory ready to publish.
03 · 16+ portals
Multi-publishing on Facilitea, Wallapop, Coches.net, Motorflash, Tikcars and more. One click.
04 · Inbox
Messages, leads and calls from every portal in a single tray. Kanban pipeline.
05 · Close
Appointment, digital-signed contract, electronic invoice. All inside Apex, no other tools needed.
Everything your dealership needs, already integrated
Four functional areas, every module connected. Data never leaves Apex.
Inventory
Stock, multi-publishing to 16+ portals, sales history, appraisals with automatic valuation and vehicle onboarding by plate or VIN with auto-completed tech sheet.
Leads and Chat
Unified inbox, Kanban pipeline, Chat Center with Wallapop and Coches.net integrated, capture in Wallapop, commercial offers and campaigns with follow-up.
Sales
Clients (individuals and companies), integrated appointment calendar, sales contracts with digital signature, electronic invoicing (General Regime and REBU) and dealership website included.
Operations
Multi-location for groups with several sites, multi-company (multi-CIF), reports with fiscal and stock KPIs, audit log (who did what and when), users with granular permissions.
Multi-publishing
Coches.net, Wallapop, AutoScout24, Coches.com, Autocasión, Carwow, Carnovo, Motorflash, Motos.net, km77, Motor.es, Tikcars, Motoreto, Maxterauto, Gremi Motor, Facilitea… Stock synced in real time: sold in Apex, removed from every portal.
Chat Center
Unify Wallapop and Coches.net conversations with integrated chat. One agent handles every channel in parallel.
Built for groups with several companies
Every tax ID, every site, every team in its place. No data crossovers between companies within the same group.
- check_circleReal example: a group with Company A (BMW/MINI Madrid), Company B (Audi/VW Valencia) and Company C (Multi-brand Seville) operates with its own independent stock, leads and chats in each one.
- check_circleConsolidated group-level reports with fiscal, stock and commercial performance KPIs.
- check_circleDedicated account manager and SLA in the Enterprise plan for groups with 120+ vehicles.
Multi-company
Multi-CIF operation: each company with its own invoicing, stock and leads
Granular permissions
A Madrid rep only sees their own leads and their own stock
Encrypted credentials
Each portal account with its own keys, stored encrypted
Full audit
Log of who did what, when and to which record
A 30-minute demo on your real stock
Tell us how you operate today and we'll show you how it would look in Apex with your own inventory. No commitment, no installations. contacto@apexcrm.es · apexcrm.es · +34 655 85 25 70
Combine it with the rest of the Motorflash ecosystem
Dealer + Multipublicación
Specialists in advanced used-vehicle management: expert price and quality control plus multi-publishing on 16+ portals.
CRM4YOU
The automotive CRM to measure and optimise your sales process: KPIs, conversion and per-rep tracking.
Contact Center
Omnichannel service, total efficiency.
Photocall AI (Spyne)
AI photography and video for cars.
WhatsApp Business
Smart conversations with AI on WhatsApp.
Motor-Chat
AI that answers your Coches.net and Wallapop chats instantly.
Motorflash AI
Conversational AI for your dealership, 24/7.
Web Services
Websites and marketplaces for dealerships: 3 tiers, from Única to Platinum.